Veloura — Privacy Policy

Last Updated: October 13, 2026

At Veloura, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, purchase our products, or interact with our services.

Veloura operates an online skincare store powered by Shopify. By accessing or using our website, you acknowledge that you have read this Privacy Policy.

If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy will govern.

1. Personal Information We Collect

When you visit our website or make a purchase, we may collect the following categories of personal information:

Contact Information

• Full name

• Email address

• Phone number

• Billing and shipping addresses

Payment Information

• Payment method and transaction details

• Billing information

• Payment confirmation and purchase history

Payment information is processed through Shopify and our authorized payment providers.

Account Information

• Account login details

• Preferences and account settings

• Order history

Shopping Activity

• Products viewed

• Items added to your cart

• Purchases, returns, and cancellations

• Wishlist activity, where available

Device and Browsing Information

• IP address

• Browser type

• Device information

• Website interactions

• Cookies and similar tracking technologies

Customer Communications

We may collect information you provide when contacting customer support, submitting inquiries, or communicating with us.

2. How We Collect Your Information

We may collect personal information:

• Directly from you: When you place an order, create an account, subscribe to marketing communications, or contact us.

• Automatically: Through cookies and similar technologies when you browse our website.

• From service providers: Including Shopify, payment processors, fulfillment providers, and analytics services.

• From business partners: Including advertising and marketing partners, where permitted by applicable law.

3. How We Use Your Personal Information

We use personal information to operate and improve our business.

Order Processing and Fulfillment

We use your information to process payments, confirm purchases, ship orders, provide tracking information, and manage returns or refunds.

Customer Support

We use your contact information and order details to respond to inquiries and resolve customer concerns.

Marketing and Advertising

Where permitted by law, we may use your information to:

• Send promotional emails and text messages

• Inform you about new products and special offers

• Display relevant advertisements

• Personalize your shopping experience

• Measure the performance of marketing campaigns

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.

Website Improvement

We may analyze website activity to improve navigation, product recommendations, and the overall shopping experience.

Security and Fraud Prevention

We use relevant information to identify suspicious transactions, prevent unauthorized activity, and protect our customers and business.

Legal Compliance

We may process information to comply with applicable laws, respond to lawful requests, and enforce our policies.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and understand how visitors interact with our store.

These technologies may be used to:

• Remember shopping cart contents

• Maintain account sessions

• Save website preferences

• Analyze website traffic

• Measure advertising performance

• Support personalized marketing

Some cookies are necessary for website functionality, while others may be used for analytics and advertising.

Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies.

You may be able to manage cookie preferences through our website's privacy settings or your browser.

5. How We Share Your Personal Information

We may share personal information with trusted third parties when necessary to operate our business.

These parties may include:

Shopify: Our ecommerce platform provider, which supports website hosting, checkout, and store functionality.

Payment Processors: Providers that securely process customer payments.

Shipping and Fulfillment Partners: Companies responsible for processing and delivering orders.

Marketing and Advertising Partners: Providers that help deliver advertising, analyze campaigns, and communicate with customers.

Technology and Analytics Providers: Services that help us maintain, secure, and improve our website.

We may also disclose information when required by law, to protect our legal rights, or in connection with a business restructuring, merger, or acquisition.

We do not disclose personal information to unrelated parties for purposes outside those described in this policy unless permitted by law or authorized by you.

6. Shopify and Third-Party Services

Our store is powered by Shopify, which collects and processes certain personal information to provide ecommerce services.

Information submitted through our website may be shared with Shopify and relevant service providers, including providers located outside your country of residence.

Shopify may also process information for enhanced ecommerce features and personalized shopping experiences.

For additional information, please review:

Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en

Shopify's privacy practices and available privacy controls may vary depending on the services used and your location.

7. Personalized Advertising and Privacy Choices

We may use information about your interactions with our website to deliver relevant advertising on third-party platforms.

Depending on where you live, you may have the right to opt out of certain uses of personal information for targeted advertising or activities legally defined as the sale or sharing of personal information.

Where applicable, we will provide a method for submitting these requests.

We also recognize Global Privacy Control signals where required by applicable law.

For more information about Global Privacy Control, visit:

https://globalprivacycontrol.org/

8. Data Security

We take reasonable steps to protect personal information from unauthorized access, misuse, disclosure, alteration, and loss.

Our website uses Shopify's ecommerce infrastructure and supported security features.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We recommend that customers keep account credentials confidential and avoid sending sensitive payment information through unsecured communication channels.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill customer orders

• Maintain customer accounts

• Provide customer support

• Meet legal and tax obligations

• Resolve disputes

• Prevent fraud

• Enforce our agreements and policies

Retention periods may vary depending on the type of information and applicable legal requirements.

When personal information is no longer needed, we will delete or de-identify it where appropriate and legally permitted.

10. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

These may include:

Right to Access: Request information about the personal data we hold about you.

Right to Correction: Request correction of inaccurate or incomplete information.

Right to Deletion: Request deletion of your personal information, subject to legal exceptions.

Right to Data Portability: Request a copy of your information in an accessible format where applicable.

Right to Opt Out: Opt out of certain targeted advertising, data sharing, or marketing activities.

Right to Withdraw Consent: Withdraw previously provided consent where processing is based on consent.

Right to Appeal or Complain: Challenge certain privacy decisions or contact an applicable data protection authority.

To submit a privacy-related request, contact:

support@velourafirmingandliftingcream.com

We may need to verify your identity before processing your request.

We will respond within the timeframes required by applicable law and will not unlawfully discriminate against you for exercising your privacy rights.

11. Children's Privacy

Our website and products are not specifically directed toward children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided us with personal information without appropriate authorization, please contact us so we can review the situation and take appropriate action.

12. International Customers and Data Transfers

Veloura serves customers worldwide.

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

Where required by applicable law, we will use appropriate safeguards for international data transfers, which may include approved contractual protections or other legally recognized transfer mechanisms.

Customers in the European Economic Area, United Kingdom, and other jurisdictions may have additional privacy rights under applicable data protection laws.

13. Third-Party Websites

Our website may contain links to external websites, social media platforms, or services operated by third parties.

These third parties maintain their own privacy policies and practices.

Veloura is not responsible for the privacy or security practices of websites that we do not operate or control.

We encourage customers to review third-party privacy policies before providing personal information.

14. Marketing Communications

If you subscribe to our promotional communications, we may send you information about:

• Product launches

• Special promotions

• Exclusive discounts

• New skincare products

• Other Veloura updates

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the message.

Where applicable, marketing text messages will include an appropriate opt-out method.

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages regarding your orders or account.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, legal requirements, or privacy practices.

Any updates will be posted on this page with a revised "Last Updated" date.

Where required by law, we will provide additional notice of material changes.

16. Contact Information

If you have questions regarding this Privacy Policy, how your personal information is handled, or your privacy rights, please contact us.

Business Name: Veloura

Email: support@velourafirmingandliftingcream.com

Address:
6443 Orange St
Los Angeles, CA 90048
United States

We are committed to addressing privacy-related questions and requests in accordance with applicable law.